After servicing the community for 48 years Carney's Waste had a very established and recognizable brand, but they felt they needed a Brand Enhancement that connected with their new generation of customers.
They came to us with the following wish list for their brand enhancement:
- Bring Recycle Man (their mascot) back to life
- Brighten their corporate colours
- Adjust public perception to a recycling resource & educators in the community
- Educate public about best recycling practices
- Connect with new families in the community
- Increase online presence and sales
- Update & Enhance online service information to reduce the number of phone inquiries
ROAR Results:
