How Great Companies Inspire Action

This TedTalk not only illustrates How Great Leaders Inspire Action, but How Great Companies Inspire Action. In the world of traditional marketing most companies are trying to communicate WHAT they do, and HOW their services are going to help the customer. Simon Sinek presents a proven model of how inspiration to act and customer loyalty is achieved from communicating WHY a company exists. 

Posted on July 24, 2013 .